typography deep dive

Class has started! And of course on day one, I already have an assigned presentation for the second week of school. Basically the class was split into groups and given design rules we have to learn and present.

My two design principles are:

• Type is only type when it’s friendly
• Use two typeface families, maximum

So I’d figure in an effort to prepare for my presentation, I’d share my thoughts and some typography research with yall.

Type is only type when it’s friendly

According to the book: Type is only type when it’s friendly begs designers to keep type expressive but legible. You want your font to have some personality, but more importantly, be easy to read. So make sure you choose a friendly font and color when working with type to ensure your message comes across clearly to your audience.

Use two typeface families, maximum

Use two typeface families, maximum is rather straightforward. Overall, you want your two fonts to work together, and adding additional fonts may mess with the flow of unity. When you use two fonts, make sure they have a broad family with different thicknesses, italics, etc. When choosing two typeface families make sure there is some contrast like sans serif vs. serif or thick vs. thin.

Well, that about sums it all up. Are there any other typeface rules you follow? Let me know below.