Tag: tech

What is user experience (UX) design?

First, lets tackle the meaning of user experience. According to Baymard Institute, user experience is “any interaction a user has with a product. The goal of UX is to meet the user’s needs and create easy, relevant, efficient experiences.”

But that brings us back to our original question, what is user experience design?

UX design is the process that designers use to create accessible, functional, and positive experiences for consumers.

Although UX design is often synonymous with technology, apps, and products, it can be applied to many more things. In fact, even if you didn’t know the definition of user experience, you still have been impacted by it.

For example, I’ve run into some frustrations shopping online. Some websites don’t have great filter options, and it’s hard to find exactly what I’m looking for. I’m less motivated to visit that site again due to poor user experience.

So whether you’ve run into poor return experiences, technology issues, or even unclear instructions, you’ve experienced a lack of user-centered design.

The father of UX design is often credited to Don Norman. He is “a psychologist and usability consultant who’s worked with Apple, HP, and the Nielsen Norman Group“ according to Massachusetts Libraries. Click here to learn more!

That’s all folks! What do you think about UX design?