This weeks new project was introduced and I’m soooo excited. We are making product labels! Everyone in class had to bring in a package with an inset label. I dug up a funky shaped body spray bottle. So my task is to make another label for the bottle. We get to make a brand, logo, and design!
Initial Thoughts
After brainstorming some names, I settled on Gibson Girl. I wanted a fun, frilly, romantic perfume/body spray. In order to stay somewhat true to the Gibson Girl image, I did some research.
Research
What is the Gibson Girl?
The Gibson Girl was coined the “New Woman” of the 1900. She was the American beauty standard of the 1890s-1910s. The “New Woman” was well-educated, physically fit, beautiful, romantic, and independent. However, they also pursued marriage. Despite this more modern and progressive view of the ideal woman, Gibson Girls were still portrayed in domestic spheres. The look of such a woman was defined by tall stature, slender but curvy, and chignon styled hair.
Artist Charles Dana Gibson coined the term “Gibson Girl” and his drawings encapsulated his ideas. His drawings were inspired by Evelyn Nesbit, Irene Langhorne, Mabel Normand, and Minnie Clark.
Sources
- https://www.loc.gov/exhibits/gibson-girls-america/overview.html
- https://www.grandamerica.com/art-at-the-grand-the-gibson-girl-portraits/
Pinterest and Moodboards
I created a board on Pinterest for some visuals. I pinned images of old perfume labels, florals, and all sorts of romantic notions. ( Click here)
That’s all folks! Once I figure out fonts and more solid mood boards, I will update ya’ll.
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fun packaging scavenger hunt
I’ve been on the lookout for fun packaging. When I’m out running errands or to my favorite coffee shop, I’m looking. Below is what I’ve found so far! I thought the boxed mac packaging was soo cool! The bright, bold colors stood out and I noticed it right away. The names (cheddy mac and shella…
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learning trapping part 1
Lately in Layout 3, we’ve been learning about trapping. It’s a printing technique. I’ve learned how to design, but it’s nice knowing the print side as well. Here’s a great video that explains the basics. This articles talks about trapping and different methods. In class, we talked about different methods, and created our own samples…
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gettin it done (my portfolio show logo)
Out of the plethora of projects I’ve been assigned, I’ve been making progress on my portfolio campaign. Right now I have a finalized logo (yay!) but then I have to make about ten other components. I’m working on my posters right now. I’m by no means finished but, I figured I’d share my progress. So…
