Autumn Schreiber Creative

Tag: perfume

  • perfume label progress

    I’ve been steadily working on my perfume label in class. Initially, I wanted the perfume to have the scent of bleeding heart flowers, but since the bottle is an amber color, I decided on an orange scent.

    I’m still playing around with font combinations for the brand. But I am happy with the body copy font (The Seasons).

    The brand font in this early stage was Gautreaux
    Here are my WIP font options… still not sold on any yet

    Then I wanted to include orange blossoms on the label for some floral imagery. I found a reference online and digitized the flower for a sketch/illustration feel. I then resized it to better fit the label.

    The current iteration of the perfume label, with a different brand font

    I think I’m starting to get somewhere now. I need to play around with the borders (color, thickness, etc) as well as the color of the label itself. The brand font is better, but needs to be tampered with a bit. The orange blossom flowers need stems and perhaps leaves. This is far from its final form. Stay posted!!

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  • creating a perfume brand

    This weeks new project was introduced and I’m soooo excited. We are making product labels! Everyone in class had to bring in a package with an inset label. I dug up a funky shaped body spray bottle. So my task is to make another label for the bottle. We get to make a brand, logo, and design!

    Initial Thoughts

    After brainstorming some names, I settled on Gibson Girl. I wanted a fun, frilly, romantic perfume/body spray. In order to stay somewhat true to the Gibson Girl image, I did some research.

    Research

    What is the Gibson Girl?

    Charles Gibson’s drawing of his iconic Gibson Girl

    The Gibson Girl was coined the “New Woman” of the 1900. She was the American beauty standard of the 1890s-1910s. The “New Woman” was well-educated, physically fit, beautiful, romantic, and independent. However, they also pursued marriage. Despite this more modern and progressive view of the ideal woman, Gibson Girls were still portrayed in domestic spheres. The look of such a woman was defined by tall stature, slender but curvy, and chignon styled hair.

    Artist Charles Dana Gibson coined the term “Gibson Girl” and his drawings encapsulated his ideas. His drawings were inspired by Evelyn Nesbit,  Irene Langhorne, Mabel Normand, and Minnie Clark.

    Sources

    Pinterest and Moodboards

    I created a board on Pinterest for some visuals. I pinned images of old perfume labels, florals, and all sorts of romantic notions. ( Click here)

    That’s all folks! Once I figure out fonts and more solid mood boards, I will update ya’ll.

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