Tag: mood board

  • creating a perfume brand

    This weeks new project was introduced and I’m soooo excited. We are making product labels! Everyone in class had to bring in a package with an inset label. I dug up a funky shaped body spray bottle. So my task is to make another label for the bottle. We get to make a brand, logo, and design!

    Initial Thoughts

    After brainstorming some names, I settled on Gibson Girl. I wanted a fun, frilly, romantic perfume/body spray. In order to stay somewhat true to the Gibson Girl image, I did some research.

    Research

    What is the Gibson Girl?

    Charles Gibson’s drawing of his iconic Gibson Girl

    The Gibson Girl was coined the “New Woman” of the 1900. She was the American beauty standard of the 1890s-1910s. The “New Woman” was well-educated, physically fit, beautiful, romantic, and independent. However, they also pursued marriage. Despite this more modern and progressive view of the ideal woman, Gibson Girls were still portrayed in domestic spheres. The look of such a woman was defined by tall stature, slender but curvy, and chignon styled hair.

    Artist Charles Dana Gibson coined the term “Gibson Girl” and his drawings encapsulated his ideas. His drawings were inspired by Evelyn Nesbit,  Irene Langhorne, Mabel Normand, and Minnie Clark.

    Sources

    Pinterest and Moodboards

    I created a board on Pinterest for some visuals. I pinned images of old perfume labels, florals, and all sorts of romantic notions. ( Click here)

    That’s all folks! Once I figure out fonts and more solid mood boards, I will update ya’ll.

    • another zine finished!

      Almost a year ago, an old friend gave me some cool old magazines. It was so cool to flip through them and see old ads and stories. There was a 1925 needlework magazine that was battered and it had such neat illustrations, that I just had to turn it into a zine. I did feel…

    • getting my creative spark back

      After a wild year of school, I think it’s official. I have senioritis. I’m not sure if it’s the gloomy weather or the final month before graduation, but I’m loosing bits of motivation and creativity. I’ve been working on little projects here and there to keep myself creating outside of class. I think this has…

    • 10 piece campaign progress

      I’m still at a standstill with my poster. I think I need some time away from it so I can attack with a new perspective. Right now I’ve gotten the website mock up done (below) The website mock up took ages! I had to make sure my colors were accessible. I used https://contrast-grid.eightshapes.com/. Something that…

  • making more moodboards

    making more moodboards

    In my New Media Class, we are making website mood boards for a fictitious client. The website is for Chef Jaqueline, who specializes in making cakes and baked goods for big events. I first started off with making up a moodboard template in Photoshop and then filling it in. There are various mood board templates online that you can find as well.

    I love color and decided to hop onto color.adobe.com. They have all sorts of color palettes. I searched up terms like bakery, cookies, and cake to get some potential color options. I ended up going with a pink French bakery color palette.

    For fonts, I wasn’t too sure. I looked at other local bakery sites for ideas. Most headline fonts were bold, readable, and sans serif.

    I found a font I really liked for headlines, called New Kansas. I usually get my fonts from Adobe fonts. I went with a sans serif sub headline font, Elza. And then a simple serif font, Dolly Pro, for the body copy.

    I also had to make sure my navbar colors were easily readable. I experimented with my different palette colors to find the best option. To make sure, I used this color checker website.

    Ta Da! The finished mood board

    Read more posts for design insights. Until next time 🙂

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    • poster progress update #3

      Last time we left I had a rough wip poster. I resketched a guitar for the bottom right frame. Then I took it into illustrator,…

    • layout project progress: poster edition

      As I wrote in my last post, I am designing a 10 piece campaign for a music festival. I have finished the logo and stage…

    • fun packaging scavenger hunt

      I’ve been on the lookout for fun packaging. When I’m out running errands or to my favorite coffee shop, I’m looking. Below is what I’ve…

  • making mood boards

    making mood boards

    So this semester is all about making a magazine, quite literally, from scratch. We have to write the articles, conduct interviews, photograph interviewees and products, design our own advertisements– you get the idea.

    I kinda dove in headfirst, working on assignments as they were given. Because of this slapstick approach, I haven’t really fully thought about the vibe of my magazine, colors, spreads, etc.

    So over my weekend, I wanted to cement the foundation of my magazine. I took to Pinterest and made a mood board with spread design ideas. I went online and used this website to generate color palette ideas. For my fonts, I used Adobe Fonts and browsed for potential body copy fonts. Indesign was my chosen software.

    Some spread ideas that I liked (above and below)

    I wanted to keep the magazine minimal but with a sense of design with colors and layout.

    The finished scrappy mood board

    The mood board will make it easier for me to design future elements and spreads of my magazine, musings.

    From the blog

    Stay up to date with the latest from our blog.

    • poster progress update #3

      Last time we left I had a rough wip poster. I resketched a guitar for the bottom right frame. Then I took it into illustrator,…

    • layout project progress: poster edition

      As I wrote in my last post, I am designing a 10 piece campaign for a music festival. I have finished the logo and stage…

    • fun packaging scavenger hunt

      I’ve been on the lookout for fun packaging. When I’m out running errands or to my favorite coffee shop, I’m looking. Below is what I’ve…