Tag: mood board

  • creating a perfume brand

    This weeks new project was introduced and I’m soooo excited. We are making product labels! Everyone in class had to bring in a package with an inset label. I dug up a funky shaped body spray bottle. So my task is to make another label for the bottle. We get to make a brand, logo, and design!

    Initial Thoughts

    After brainstorming some names, I settled on Gibson Girl. I wanted a fun, frilly, romantic perfume/body spray. In order to stay somewhat true to the Gibson Girl image, I did some research.

    Research

    What is the Gibson Girl?

    Charles Gibson’s drawing of his iconic Gibson Girl

    The Gibson Girl was coined the “New Woman” of the 1900. She was the American beauty standard of the 1890s-1910s. The “New Woman” was well-educated, physically fit, beautiful, romantic, and independent. However, they also pursued marriage. Despite this more modern and progressive view of the ideal woman, Gibson Girls were still portrayed in domestic spheres. The look of such a woman was defined by tall stature, slender but curvy, and chignon styled hair.

    Artist Charles Dana Gibson coined the term “Gibson Girl” and his drawings encapsulated his ideas. His drawings were inspired by Evelyn Nesbit,  Irene Langhorne, Mabel Normand, and Minnie Clark.

    Sources

    Pinterest and Moodboards

    I created a board on Pinterest for some visuals. I pinned images of old perfume labels, florals, and all sorts of romantic notions. ( Click here)

    That’s all folks! Once I figure out fonts and more solid mood boards, I will update ya’ll.

    • the ten piece poster final form

      After way too long, I’ve finally finished the ten-piece campaign poster. Deep down, I wanted to create more of an art-centered poster. But with all of my classes and working part-time, I’m left with minimal time. I opted for a simple and sleek poster design. I scrapped most of what I started with. Throughout a…

    • intern diaries #3

      I finally finished my first assigned ticket/project! It was a really simple task but still. I had to turn a bookmark file into an 8.5 x 11″ flyer. There were some bumps in the road. The bookmark functioned as a coupon for a free library bag, which would be odd for a flyer. I asked…

    • finishing up odds and ends

      With the clock ticking until graduation, I’ve got a lot of irons in the fire. This week has been crazy hectic and so far I’ve crossed some stuff off my to do list like: and believe it or not I still have a lot more to do 🙁 My growing to do list: I’m gonna…

  • making more moodboards

    making more moodboards

    In my New Media Class, we are making website mood boards for a fictitious client. The website is for Chef Jaqueline, who specializes in making cakes and baked goods for big events. I first started off with making up a moodboard template in Photoshop and then filling it in. There are various mood board templates online that you can find as well.

    I love color and decided to hop onto color.adobe.com. They have all sorts of color palettes. I searched up terms like bakery, cookies, and cake to get some potential color options. I ended up going with a pink French bakery color palette.

    For fonts, I wasn’t too sure. I looked at other local bakery sites for ideas. Most headline fonts were bold, readable, and sans serif.

    I found a font I really liked for headlines, called New Kansas. I usually get my fonts from Adobe fonts. I went with a sans serif sub headline font, Elza. And then a simple serif font, Dolly Pro, for the body copy.

    I also had to make sure my navbar colors were easily readable. I experimented with my different palette colors to find the best option. To make sure, I used this color checker website.

    Ta Da! The finished mood board

    Read more posts for design insights. Until next time 🙂

    From the blog

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    • intern diaries #3

      I finally finished my first assigned ticket/project! It was a really simple task but still. I had to turn a bookmark file into an 8.5…

    • finishing up odds and ends

      With the clock ticking until graduation, I’ve got a lot of irons in the fire. This week has been crazy hectic and so far I’ve…

    • the intern diaries #2

      Currently, I’m working on an ultra top-secret (not really) chatbot design. I’ve been given the chance to determine a chatbot’s graphic and overall branding. I…

    • new etching design: the process

      Thanks to a tour at JDS Industries, I am the new owner of a leatherette journal. I can etch into it with the school’s laser…

  • making mood boards

    making mood boards

    So this semester is all about making a magazine, quite literally, from scratch. We have to write the articles, conduct interviews, photograph interviewees and products, design our own advertisements– you get the idea.

    I kinda dove in headfirst, working on assignments as they were given. Because of this slapstick approach, I haven’t really fully thought about the vibe of my magazine, colors, spreads, etc.

    So over my weekend, I wanted to cement the foundation of my magazine. I took to Pinterest and made a mood board with spread design ideas. I went online and used this website to generate color palette ideas. For my fonts, I used Adobe Fonts and browsed for potential body copy fonts. Indesign was my chosen software.

    Some spread ideas that I liked (above and below)

    I wanted to keep the magazine minimal but with a sense of design with colors and layout.

    The finished scrappy mood board

    The mood board will make it easier for me to design future elements and spreads of my magazine, musings.

    From the blog

    Stay up to date with the latest from our blog.

    • intern diaries #3

      I finally finished my first assigned ticket/project! It was a really simple task but still. I had to turn a bookmark file into an 8.5…

    • finishing up odds and ends

      With the clock ticking until graduation, I’ve got a lot of irons in the fire. This week has been crazy hectic and so far I’ve…

    • the intern diaries #2

      Currently, I’m working on an ultra top-secret (not really) chatbot design. I’ve been given the chance to determine a chatbot’s graphic and overall branding. I…

    • new etching design: the process

      Thanks to a tour at JDS Industries, I am the new owner of a leatherette journal. I can etch into it with the school’s laser…