In Layout III we are doing a 10 piece campaign. Thank goodness for creative liberty and freedom in topic! I am doing a 10 piece campaign for Hinterland Music Festival.
Before I got into software I:
looked at previous Hinterland Festival themes
researched music festival logos
ex: Bonnaro, Coachella, Austin City Limits, etc.
created a Pinterest mood board
I think I will need a more organized mood board for future reference
sketched logo ideas
Right now I have a logo (yay!) only nine more pieces to go.
The logo in question
So now I need to design:
Festival map
VIP lanyard badge
Festival poster
Festival merch
baseball cap
bandana
shirt
stickers (2)
Stage banner
Social media lineup post
Ads (2)
Festival wristband
I’ve made progress on a stage banner. I’ve kept it simple (there’s not much real estate on a long narrow banner). I used the same font because I was worried to use the logo and have a unreadable banner. (The logo has a width that would be difficult to scale and fill up a majority of the banner)
The banner (it looks small but it is BIG)The banner with a more defined “r”
I’m working on the poster next. I’ll update you soon!
I’m not sure if anyone noticed, but the KitKat packaging looks different. I wasn’t sure if I was hallucinating or if it had actually changed. But when you put the new and old logos side by side you can start to see the changes.
Maybe I’m just a sucker for the original but the new version feels flat.
It seems as though I’m not the only one that noticed. There are plenty of articles online picking apart the rebranding.
The logic behind the rebrand, according to the branding agency Sterling Brands, is “activating the brand with the upbeat, kinetic energy of Kit Kat’s iconic ‘break.” The rebrand goal seems to aim at selling more product.
My Thoughts
The Pros
I like the size of the new lettering. The letters all feel they are the size of a broken off kit kat. The dark brown drop shadow adds some depth and is a better choice than black.
I think getting rid of the pale yellow color makes sense. Cost wise, it’s less ink and less money. I think color palette wise it makes sense to limit your colors as well.
The Cons
I miss the outer oval swoop. I think it’s fun and dynamic. The newer look just falls flat for some reason.
I like how the old logo had curved edges in its’ type. The curves reinforced the oval swoop.
After a crazy week, I’ve managed to cross most of my things off my list! So far I’ve finished: It’s hard to believe that the portfolio show is this week! And then graduation the week after. In the middle of the chaos, I still found time to work, dogsit, and make some shrinky-dink earrings. I’m…
After what seems like actual AGES, I’m almost done with my ten-piece campaign for Layout 3. I’ve finished I only have the festival map left! Thank goodness. Here are some snippets of my finished products.
After all of the advocacy work I’ve done for the library, I was hopeful that I was done. However, with the shutdown of the Institute of Library and Museum Services (ILMS), I am far from it. A lot of South Dakotans (myself included) made numerous calls to our SD legislators in hopes of restoring the…
Paula Scher is a painter, album covers, educator, layout artist and renowned graphic designer.
Her Work Through The Years
With a start at the Tyler School of Art, Scher graduated with a Bachelor in Fine Arts in 1970. She then became a layout artist at the children’s division at Random House. Switching gears, she worked at CBS and then Atlantic Records. Her album covers received four Grammy nominations.
In the 80’s she sought out freelance graphic design, before starting a firm in 1984 with Tyler Koppel. The firm dissolved during the recession and Scher went to work for the design firm, Pentagram, in 1991. Currently, she is the principal at Pentagram.
As well as working Pentagram, Scher taught at the School of Visual Arts, Tyler School of Art, Yale, and Cooper Union.
Iconic Work
What put Scher on the map, was her identity creation for the Public Theater in New York City. Through her unique, graffiti-inspired typography, Scher was able to inspire the graphic design world.
One of Paula Scher’s poster design for The Public TheaterScher’s rebranded Public Theater Logo
Other notable logo designs are Tiffany and Co., Citibank, Windows, and the Metropolitan Opera.
Album Covers
Album Ginseng Woman designed by Paula Scher and Andy EngelBoston’s album designed by Paula Scher and illustrated by Roger Huyssen
That’s really just a snippet of her expansive portfolio. Here’s a great book of her work! Preview it here.
