Last time we left I had a rough wip poster. I resketched a guitar for the bottom right frame. Then I took it into illustrator, image traced the guitar, etc.
I liked the idea of it, but it just seemed off. The idea didn’t really look like what I had envisioned. I really like the tree, so I pivoted.
I like the simple version better
I like the second version, it still needs a finalized font for the dates. I want to experiment with some colors. Part of me wants to add more elements to the poster but I’m drawn to the simplicity.
In Layout III we are doing a 10 piece campaign. Thank goodness for creative liberty and freedom in topic! I am doing a 10 piece campaign for Hinterland Music Festival.
Before I got into software I:
looked at previous Hinterland Festival themes
researched music festival logos
ex: Bonnaro, Coachella, Austin City Limits, etc.
created a Pinterest mood board
I think I will need a more organized mood board for future reference
sketched logo ideas
Right now I have a logo (yay!) only nine more pieces to go.
The logo in question
So now I need to design:
Festival map
VIP lanyard badge
Festival poster
Festival merch
baseball cap
bandana
shirt
stickers (2)
Stage banner
Social media lineup post
Ads (2)
Festival wristband
I’ve made progress on a stage banner. I’ve kept it simple (there’s not much real estate on a long narrow banner). I used the same font because I was worried to use the logo and have a unreadable banner. (The logo has a width that would be difficult to scale and fill up a majority of the banner)
The banner (it looks small but it is BIG)The banner with a more defined “r”
I’m working on the poster next. I’ll update you soon!
