Autumn Schreiber Creative

Tag: graphic designer

  • design legends you should know #5 Paula Scher

    design legends you should know #5 Paula Scher

    Paula Scher is a painter, album covers, educator, layout artist and renowned graphic designer.

    Her Work Through The Years

    With a start at the Tyler School of Art, Scher graduated with a Bachelor in Fine Arts in 1970. She then became a layout artist at the children’s division at Random House. Switching gears, she worked at CBS and then Atlantic Records. Her album covers received four Grammy nominations.

    In the 80’s she sought out freelance graphic design, before starting a firm in 1984 with Tyler Koppel. The firm dissolved during the recession and Scher went to work for the design firm, Pentagram, in 1991. Currently, she is the principal at Pentagram.

    As well as working Pentagram, Scher taught at the School of Visual Arts, Tyler School of Art, Yale, and Cooper Union.

    Iconic Work

    What put Scher on the map, was her identity creation for the Public Theater in New York City. Through her unique, graffiti-inspired typography, Scher was able to inspire the graphic design world.

    One of Paula Scher’s poster design for The Public Theater
    Scher’s rebranded Public Theater Logo

    Other notable logo designs are Tiffany and Co., Citibank, Windows, and the Metropolitan Opera.

    Album Covers

    Album Ginseng Woman designed by Paula Scher and Andy Engel
    Boston’s album designed by Paula Scher and illustrated by Roger Huyssen

    That’s really just a snippet of her expansive portfolio. Here’s a great book of her work! Preview it here.

    Sources

    From the blog

    Stay up to date with the latest from our blog.

    • intern diaries #3

      I finally finished my first assigned ticket/project! It was a really simple task but still. I had to turn a bookmark file into an 8.5…

    • finishing up odds and ends

      With the clock ticking until graduation, I’ve got a lot of irons in the fire. This week has been crazy hectic and so far I’ve…

    • the intern diaries #2

      Currently, I’m working on an ultra top-secret (not really) chatbot design. I’ve been given the chance to determine a chatbot’s graphic and overall branding. I…

    • new etching design: the process

      Thanks to a tour at JDS Industries, I am the new owner of a leatherette journal. I can etch into it with the school’s laser…

  • design legends you should know #4 David Carson

    design legends you should know #4 David Carson

    Rulebreaker, Father of Grunge Typography, prolific surfer. All things that aptly describe David Carson.

    Carson started out as a high school teacher in Oregon, where he caught wind of a graphic design summer program at University of Arizona. Soon after he was off to Switzerland to another summer program under the instruction of instructor Hans-Rudolf Lutz. He began working at various magazines such as, Transworld Skateboarding, Beach Culture, and Surfer. In the early 90s, he landed at an alternative music magazine, Ray Gun, and really developed his style. Working at Ray Gun in the peak grunge era, Carson was able to lean into it and make it his own. After three years, Carson left Ray Gun in pursuit of his own design business.

    What makes David Carson so unique is his fresh perspective on design. He tosses out the traditional design rules and forges his own. This take on design is what gives him his edge and personality. That’s essentially his brand.

    Some of his work

    poster for his 2014 AIGA lecture (not my pic)
    dvd navigation design for Nine Inch Nails (not my pic)
    obama election design from 2009 (not my pic)

    A really great interview article to better understand Carson and his philosophies: click here!

    Sources