Autumn Schreiber Creative

Tag: facebook

  • how do you even contact your reps?

    I’ve been wanting to make an informative social media post about contacting reps for my library awareness campaign. So, the only way I could give a lot of helpful information was to do it myself.

    The Process

    I didn’t want to go in completely blind so I found some articles. Here’s one on calling reps. Here’s another one on emailing/writing reps.

    I found my legislators and called the first one. There was only one number listed, so I called and got an intern. I was expecting a robot to direct me to my legislator’s phone (can you tell I’ve never contacted my reps before?!). I explained to the intern that I wanted to contact my legislator about library funding.  I was given the option to either let the intern leave a message or to give my name and number so my legislator could call me back. I went with the latter. I didn’t get a call back from that legislator that day. (I plan to follow up with an email or call again if I don’t get a response in a few days)

    I went on to call my next rep, but I called his personal phone. It went to voicemail, and I started reading off my script, but I got cut off after two minutes. I’d suggest keeping your messages concise and/or giving a summary with a request for a callback. My second rep called me a few hours later and left me a voicemail the same day. In his voicemail, he mentioned that he would try to restore some funding, but that cuts would have to be made and might make other people unhappy. I suggest maybe having some compromises in your back pocket (ex: I understand budget cuts need to be made. I suggest cutting the four million expenditure for private school vouchers to restore the SD library budget.)

    For my third rep, I ended up emailing him. I found the email along with his phone number. I went back and edited my phone script before sending my email. I got a response later that night. 

    The Social Media Plan

    I wanted to share my experience and tips on contacting my legislators on Instagram and Facebook. I used a Canva template. It’s a lot of information to share! I tried keeping my post simple and then linked a detailed experience in my linktree. I really hope this helps people contact their reps!

    Have you ever contacted your local rep? Let me know below. Until next time!

    Posts

  • managing library social media efforts

    Well team, figuring out how to find your legislators has been a hassle. It’s what I’m working on currently for my library awareness social media campaign. Right now I’m in the midst of finding out how to contact legislators about library funding. I’ll update yall on that later.

    Right now, I try to post every other day on my Instagram and Facebook accounts. I primarily repost SD Library Association updates, resources, and legislature updates.

    I usually make Instagram posts using Canva templates. Ideally, I’d like to hand craft each post in Adobe programs, but I don’t have that time with school and work.

    A recent post
    The second post image

    I’ve also started hanging up flyers in my spare time. I don’t have as many hung up around town, but I’m trying when I have time.

    One of my posters I hung up

    In the meantime, I’ll be starting up school and going to work. I’ll keep you updated!

    XOXO

    gossip girl (jk, it’s me, Autumn)

    Posts

  • winter break update #3

    I’m alive I swear! I’ve been busy with work and catching up on adulting. The current library campaign has also been taking up a lot of my energy. (sdlibraryadvocates on Insta and FB if you wanna take a look!)

    I’ve been trying to create posts highlighting library resources and spreading awareness of the proposed budget cuts. I also had to make Instagram and Facebook accounts. That was the easy part, figuring out how to connect them was more difficult. I printed off 30 posters at my local library and have yet to hang them around town. I’ll get to that on my days off, this Wednesday and Thursday.

    An Instagram post I designed in Canva

    In other news, I’ve been preparing for school and buying books. Hopefully, I can keep the momentum going in the effort to save the library! I was able to talk to the president of the SD Library Association and find out that there will be more resources coming.

    Until next time! Stay warm out there 🙂

    Posts

  • figuring out Facebook ads

    I’ve been asked to create some Facebook ads (for Amaryllis bulbs) and let me tell you, I have no idea where to start. Facebook isn’t something I interact with a whole lot, I’m more drawn to Instagram or Pinterest. However, I thought I’d look into Facebook ads and take ya’ll along for the ride.

    So my main questions I need to figure out are as follows:

    • What Photoshop dimensions should I use?
    • What are the photo copyright rules for ads?
    • What do typical flower ads look like?
    • What makes an ad successful?

    Which brings me to research!

    Here are my findings:

    Facebook dimensions vary by preferred ad layouts. However, my client will be posting the ads as Facebook posts. So I really need to figure out FB Photoshop post dimensions. I kept on running into dimensions for Facebook image/video post sizes. (Will report back with my final answer soon🫡)

    When it comes to image copyright research, here is the situation. I’ve been tasked with creating amaryllis bulb ads. I want to be able to show customers the final amaryllis blooms, but the florist doesn’t have any of her own pictures with her current bulbs. Soo.. then I need to figure out the image situation. I found this website that brings up a few legal good points. My temporary solution is to use some of her old photos if possible.

    General flower ads all display big, colorful arrangements. Then it has the basic ad elements such as a headline, call to action, etc. I’m kind of on my own because my client is advertising wax-dipped amaryllis bulbs. (Which is a bit too niche for Google)

    Keeping your ad message clear and directed towards your audience is one way to create a successful ad. So my audience is primarily older women looking to buy flowers for themselves or others. My headline and visuals should align with my desired target market. Some more great tips are here.

    Phew that was a lot. Hopefully, I can hit the ground running and drum up some great ideas. I’ll keep you posted! Until next time, keep designing.