Well folks I hit a brick wall. Even google couldn’t give me a clear answer when googling “what is a lead in magazine spread?” I’m furiously researching this because I happen to have a lead in spread due tomorrow afternoon for class. I’ve scavenged the internet and found resources for how to write a lead in spread, but nothing on how to design one. I’ve looked at Linkedin Learning and haven’t found anything directly relating to lead in spreads.
My basic understanding of a lead in spread is that it is a spread that mainly has a large image across one page and a blurb of writing that teases the article.
Here are some Fast Company magazine lead in spreads below
So it seems the formula is simply
large image + banner+ title and introduction blurb= lead in spread
Here is my finished lead in spread
If anyone else has any resources or clarifying information, please let me know in the comments below!
Making my first product spread was a rollercoaster! It challenged me to beef up my photography skills and problem-solve.
My magazine is all design-centered. So I wanted my product spread to align with that. I decided to make the theme of the spread: things designers need. (That way I could scavenge my apartment for things I already had)
The (Pinterest) Inspo
The Trials and Tribulations of The Product Spread
My intial thought was that I could take one picture with everything laid out in the lightbox. However, I had trouble getting a wide enough shot. It was also tricky to get enough height to take the picture.
So, I pivoted to taking individual pictures of my products. This way, I could place everything on the spread wherever I wanted it. I had a hard time taking a picture of a mug. When I placed it on its side, it rolled, and angling the camera was a bust. I ended up with six product pictures of tea, coffee, pens, a sketchbook, a planner, and a journal.
I took my pictures into Photoshop and got rid of the background, fixed the brightness, etc. Placement was difficult to pin down. I wanted the spread to resemble a semi-messy desk. But the finished spread had the products more centered and neat.
Honestly, at this point I wasn’t too happy with what I had. I didn’t consider all of the colors of my products. The colors didn’t really go together, so I ended up finding a different planner and teabags to reshoot.
Then I tackled the background. I wanted it to have some sort of texture. I found two different brown paper bags and some wrinkled wrapping paper. The wrapping paper ended up being the wrong color and a bit too wrinkly. But the brown paper bag worked out just right. I got inspired by a Trader Joe’s bag and took pictures of the illustrations. Then I removed the backgrounds in post and added them to my spread for some fun.
The Evolution of My Product Spread
The early iteration with the old planner and tea bagsAfter talking with my teacher, I moved some things aroundI moved the kettle behind to allow more space for the text (the final form)
That’s all she wrote! Comment your design roadblocks and how you overcame them.
In my New Media Class, we are making website mood boards for a fictitious client. The website is for Chef Jaqueline, who specializes in making cakes and baked goods for big events. I first started off with making up a moodboard template in Photoshop and then filling it in. There are various mood board templates online that you can find as well.
I love color and decided to hop onto color.adobe.com. They have all sorts of color palettes. I searched up terms like bakery, cookies, and cake to get some potential color options. I ended up going with a pink French bakery color palette.
For fonts, I wasn’t too sure. I looked at other local bakery sites for ideas. Most headline fonts were bold, readable, and sans serif.
I found a font I really liked for headlines, called New Kansas. I usually get my fonts from Adobe fonts. I went with a sans serif sub headline font, Elza. And then a simple serif font, Dolly Pro, for the body copy.
I also had to make sure my navbar colors were easily readable. I experimented with my different palette colors to find the best option. To make sure, I used this color checker website.
Ta Da! The finished mood board
Read more posts for design insights. Until next time 🙂
So this semester is all about making a magazine, quite literally, from scratch. We have to write the articles, conduct interviews, photograph interviewees and products, design our own advertisements– you get the idea.
I kinda dove in headfirst, working on assignments as they were given. Because of this slapstick approach, I haven’t really fully thought about the vibe of my magazine, colors, spreads, etc.
So over my weekend, I wanted to cement the foundation of my magazine. I took to Pinterest and made a mood board with spread design ideas. I went online and used this website to generate color palette ideas. For my fonts, I used Adobe Fonts and browsed for potential body copy fonts. Indesign was my chosen software.
Some spread ideas that I liked (above and below)
I wanted to keep the magazine minimal but with a sense of design with colors and layout.
The finished scrappy mood board
The mood board will make it easier for me to design future elements and spreads of my magazine, musings.
Welcome back ya’ll! Today I thought I’d walk you through my current challenge: creating a graphic design portfolio. I am by no means an expert, but with the power of the internet and my teachers, I think I can handle it.
Where to begin?
The most important part of your portfolio is the contents. You want to show off your best work, what you’re most proud of. So gather up your portfolio pieces and edit them as needed. I needed to edit some of my projects after getting feedback from other graphic designers. Do this and then we can start designing the portfolio.
Designing the portfolio
For some reason, this is the most daunting part. I’m opting to create my portfolio in Indesign, but there’s a lot of other options such as Adobe Express.
My itty bitty screenshot, I couldn’t figure out how to make it bigger 🙁
Navigate to New File –> Web tab –> and then look at some templates. You can use those or create your own!
I started with a business proposal template and began to customize it to my portfolio needs. I wanted to include sketches, process images, final product pictures and design explanations.
A rough idea of my portfolio layout!
And that’s it! Design your portfolio and then export it as a PDF, or an interactive PDF if you have links, etc.
I’ve been chipping away at my final projects! Right now, I’m finalizing my last article spread. I really want to have it nearly finished so I can get feedback and turn in my magazine before class ends tomorrow. Here are my different iterations: I think I’m leaning towards the last one. Maybe I’ll change the…
I’ve been steadily working on my perfume label in class. Initially, I wanted the perfume to have the scent of bleeding heart flowers, but since the bottle is an amber color, I decided on an orange scent. I’m still playing around with font combinations for the brand. But I am happy with the body copy…
Jessica Walsh is a graphic designer, creative director, author, illustrator, design teacher, and founder of the design agency &Walsh. Her Career Walsh was born in Rhode Island in 1986. Before even stepping foot in college, she coded and designed websites at 11 years old. She got her BFA at Rhode Island School of Design in…
To follow trends or not to follow trends, that is the question!
And the consensus from designers is to avoid trends. The goal is to create timeless and iconic designs as years and decades pass. Think of Coca Cola or IBM. They can’t be defined as such an 80s or y2k design.
So what are the current design trends to be wary of?
According to Adobe, the design trends for 2024 are:
3D type and bubble text
Color clashing
Curve smoothing
70’s nostalgia
Vintage minimalism
Anti design
Abstract gradients
Texture
Geometry
Illustration and logo mascots
from just this screenshot of my design Instagram account, you can see examples of trendy design
Overall, nothing is original. But that doesn’t mean you need to follow trends, and also maybe dabble a bit. There’s no right or wrong answer, as long as trends aren’t holding you in a chokehold. Create and try things!
I’ve been chipping away at my final projects! Right now, I’m finalizing my last article spread. I really want to have it nearly finished so I can get feedback and turn in my magazine before class ends tomorrow. Here are my different iterations: I think I’m leaning towards the last one. Maybe I’ll change the…
I’ve been steadily working on my perfume label in class. Initially, I wanted the perfume to have the scent of bleeding heart flowers, but since the bottle is an amber color, I decided on an orange scent. I’m still playing around with font combinations for the brand. But I am happy with the body copy…
Jessica Walsh is a graphic designer, creative director, author, illustrator, design teacher, and founder of the design agency &Walsh. Her Career Walsh was born in Rhode Island in 1986. Before even stepping foot in college, she coded and designed websites at 11 years old. She got her BFA at Rhode Island School of Design in…
