I’ve been asked to create some Facebook ads (for Amaryllis bulbs) and let me tell you, I have no idea where to start. Facebook isn’t something I interact with a whole lot, I’m more drawn to Instagram or Pinterest. However, I thought I’d look into Facebook ads and take ya’ll along for the ride.
So my main questions I need to figure out are as follows:
- What Photoshop dimensions should I use?
- What are the photo copyright rules for ads?
- What do typical flower ads look like?
- What makes an ad successful?
Which brings me to research!
Here are my findings:
Facebook dimensions vary by preferred ad layouts. However, my client will be posting the ads as Facebook posts. So I really need to figure out FB Photoshop post dimensions. I kept on running into dimensions for Facebook image/video post sizes. (Will report back with my final answer soon🫡)
When it comes to image copyright research, here is the situation. I’ve been tasked with creating amaryllis bulb ads. I want to be able to show customers the final amaryllis blooms, but the florist doesn’t have any of her own pictures with her current bulbs. Soo.. then I need to figure out the image situation. I found this website that brings up a few legal good points. My temporary solution is to use some of her old photos if possible.
General flower ads all display big, colorful arrangements. Then it has the basic ad elements such as a headline, call to action, etc. I’m kind of on my own because my client is advertising wax-dipped amaryllis bulbs. (Which is a bit too niche for Google)
Keeping your ad message clear and directed towards your audience is one way to create a successful ad. So my audience is primarily older women looking to buy flowers for themselves or others. My headline and visuals should align with my desired target market. Some more great tips are here.
Phew that was a lot. Hopefully, I can hit the ground running and drum up some great ideas. I’ll keep you posted! Until next time, keep designing.
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the final countdown: aka semester final projects
I’ve been chipping away at my final projects! Right now, I’m finalizing my last article spread. I really want to have it nearly finished so I can get feedback and turn in my magazine before class ends tomorrow. Here are my different iterations: I think I’m leaning towards the last one. Maybe I’ll change the…
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perfume label progress
I’ve been steadily working on my perfume label in class. Initially, I wanted the perfume to have the scent of bleeding heart flowers, but since the bottle is an amber color, I decided on an orange scent. I’m still playing around with font combinations for the brand. But I am happy with the body copy…
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design legends you should know #7 Jessica Walsh
Jessica Walsh is a graphic designer, creative director, author, illustrator, design teacher, and founder of the design agency &Walsh. Her Career Walsh was born in Rhode Island in 1986. Before even stepping foot in college, she coded and designed websites at 11 years old. She got her BFA at Rhode Island School of Design in…
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what the heck is a lead in spread
Well folks I hit a brick wall. Even google couldn’t give me a clear answer when googling “what is a lead in magazine spread?” I’m furiously researching this because I happen to have a lead in spread due tomorrow afternoon for class. I’ve scavenged the internet and found resources for how to write a lead…
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product spread adventures
Making my first product spread was a rollercoaster! It challenged me to beef up my photography skills and problem-solve. My magazine is all design-centered. So I wanted my product spread to align with that. I decided to make the theme of the spread: things designers need. (That way I could scavenge my apartment for things…
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creating a perfume brand
This weeks new project was introduced and I’m soooo excited. We are making product labels! Everyone in class had to bring in a package with an inset label. I dug up a funky shaped body spray bottle. So my task is to make another label for the bottle. We get to make a brand, logo,…
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making more moodboards
In my New Media Class, we are making website mood boards for a fictitious client. The website is for Chef Jaqueline, who specializes in making cakes and baked goods for big events. I first started off with making up a moodboard template in Photoshop and then filling it in. There are various mood board templates…
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analyzing design in the KitKat logo rebrand
I’m not sure if anyone noticed, but the KitKat packaging looks different. I wasn’t sure if I was hallucinating or if it had actually changed. But when you put the new and old logos side by side you can start to see the changes. Maybe I’m just a sucker for the original but the new…
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design legends you should know #6 Chip Kidd
Chip Kidd is a book jacket designer, associate art director for Alfred A. Knopf, certified comic nerd, freelancer, and novelist. Kidd’s Career Kidd got his start in the design world with a graphic design degree at Penn State in 1986. From there he moved to New York, and became a junior assistant in the Alfred A.…
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making mood boards
So this semester is all about making a magazine, quite literally, from scratch. We have to write the articles, conduct interviews, photograph interviewees and products, design our own advertisements– you get the idea. I kinda dove in headfirst, working on assignments as they were given. Because of this slapstick approach, I haven’t really fully thought…
