marketing and UX/UI design: A Design Class Saga

In my Media Development class, we are mocking up and designing the interface of our own apps. This sounds pretty straightforward, but I’ve learned I need to know more about how to make proper surveys, determine my target market, add links to my social media stories, and create personas.

What I’ve learned:

• I need to have a wider audience on social media.

If I want the best swath of information, I have to reach a lot of people. And as a person with a small personal following, that has made me get creative.

So some of my own suggestions for widening that survey scope is to post it to Facebook, Facebook groups, Instagram (stories and posts), Snapchat, Substack, Reddit, literally everything. Check out survey swap response websites, and text relatives who fall into the target market. Try it all, the worst they can say is no, or just not respond at all.

• Ask the right questions!

Ask what is only relevant. People aren’t going to want to fill out any extra questions. Research what good questions to ask users. Articles like this are helpful.

• Format your survey correctly

Run through your survey in preview mode if possible and see if friends can read through it. I sent my survey out into the wild and realized that where I had a short answer option, a multiple-choice format would’ve made it easier to analyze.

• Get tech savy!

Learn how to post links onto all social media platforms. I had no idea how to post links on Instagram and Snapchat, but now I do.

That’s all I have for now! After I learn how to create personas, I’ll have more to update you on. What else should I cover? Let me know below.