layout project progress: poster edition

As I wrote in my last post, I am designing a 10 piece campaign for a music festival. I have finished the logo and stage banner. The current work in progress is the poster. I wanted the poster to be artsy, and be able to be hung on a wall. There’s the easy route of including all of the head liners, but I wanted a more fun approach.

I started with a bunch of small sketches. Nothing really stood out to me. I really wanted to capture the atmosphere of the festival. It’s set in a small Iowa town with mainly indie and alternative artists. The past festival themes have been kinda folksy and hippie ish, or trendy. I wanted to have a ren faire adjacent theme. Something that felt homey, backroads, fun, and comforting.

Initial poster ideas (as well as my dream lineup lol)
More sketches!

After a bunch of sketching and scouring Pinterest, I came across a cool frame/medieval banner template.

After looking online for similar frames and borders, I had an idea. I wanted to include snapshots of the festival (the hinter tree, guitar, and a lineup) but in a framed way.

This was my more finalized ROUGH sketch
This is the current work in progress

Right now, I’m in the process of editing the sketched snapshots, and finalizing color combos. The tree sketch isn’t my own work, it’s from the public domain. I found it on public.works. That’s a really cool site for images in the public domain.

Thoughts? Concerns? Questions? Until next time!