In my New Media Class, we are making website mood boards for a fictitious client. The website is for Chef Jaqueline, who specializes in making cakes and baked goods for big events. I first started off with making up a moodboard template in Photoshop and then filling it in. There are various mood board templates online that you can find as well.
I love color and decided to hop onto color.adobe.com. They have all sorts of color palettes. I searched up terms like bakery, cookies, and cake to get some potential color options. I ended up going with a pink French bakery color palette.
For fonts, I wasn’t too sure. I looked at other local bakery sites for ideas. Most headline fonts were bold, readable, and sans serif.
I found a font I really liked for headlines, called New Kansas. I usually get my fonts from Adobe fonts. I went with a sans serif sub headline font, Elza. And then a simple serif font, Dolly Pro, for the body copy.
I also had to make sure my navbar colors were easily readable. I experimented with my different palette colors to find the best option. To make sure, I used this color checker website.
Ta Da! The finished mood board
Read more posts for design insights. Until next time 🙂
Currently, I’m working on an ultra top-secret (not really) chatbot design. I’ve been given the chance to determine a chatbot’s graphic and overall branding. I…
I’ve been asked to create some Facebook ads (for Amaryllis bulbs) and let me tell you, I have no idea where to start. Facebook isn’t something I interact with a whole lot, I’m more drawn to Instagram or Pinterest. However, I thought I’d look into Facebook ads and take ya’ll along for the ride.
So my main questions I need to figure out are as follows:
What Photoshop dimensions should I use?
What are the photo copyright rules for ads?
What do typical flower ads look like?
What makes an ad successful?
Which brings me to research!
Here are my findings:
Facebook dimensions vary by preferred ad layouts. However, my client will be posting the ads as Facebook posts. So I really need to figure out FB Photoshop post dimensions. I kept on running into dimensions for Facebook image/video post sizes. (Will report back with my final answer soon🫡)
When it comes to image copyright research, here is the situation. I’ve been tasked with creating amaryllis bulb ads. I want to be able to show customers the final amaryllis blooms, but the florist doesn’t have any of her own pictures with her current bulbs. Soo.. then I need to figure out the image situation. I found this website that brings up a few legal good points. My temporary solution is to use some of her old photos if possible.
General flower ads all display big, colorful arrangements. Then it has the basic ad elements such as a headline, call to action, etc. I’m kind of on my own because my client is advertising wax-dipped amaryllis bulbs. (Which is a bit too niche for Google)
Keeping your ad message clear and directed towards your audience is one way to create a successful ad. So my audience is primarily older women looking to buy flowers for themselves or others. My headline and visuals should align with my desired target market. Some more great tips are here.
Phew that was a lot. Hopefully, I can hit the ground running and drum up some great ideas. I’ll keep you posted! Until next time, keep designing.
Trader Joe’s is a grocery store, and while there aren’t any in SD it’s still one of my favorite grocery stores. It has good prices (perfect for a broke college student like me) and unique products with fun packaging. I only visit TJ’s occasionally when I visit family and I’m always down to try new…
This summer has flown by so fast! One thing I like to do every summer is some sort of craft. So I dug out my fabric paint and made some sick custom t-shirts. There’s something cool about bringing a sketched out design to life and then being able to wear it out and about. My…
Hey yall, I’m back! Before jumping into the software I decided to look for a tutorial. I found this one and it was pretty straightforward. If you’re looking for a tutorial on how to make a zine by hand check out this video from brattyxbre. Getting Started Form a plan. Or don’t, but that’s what…
Today I started my morning with a video from one of my favorite Youtubers, Mina Le. She made a video essay detailing the rise and fall of fashion magazines. It was a fun watch, especially because I grew up with magazines like American Girl, Highlights, and even Seventeen. Even magazines like People and Us Weekly…
In an effort to stay in Illustrator, I messed around with the idea of making stickers. Usually if I wanted to buy stickers, I’d scour Etsy or Redbubble. But sometimes the stickers I want aren’t there, hence me trying this out. For some reason, I decided to build off of my tattoo idea from this…
Lately I’ve been listening to Ethel Cain’s album Preacher’s Daughter. The music takes you on a journey from the perspective of Ethel as she journeys west in search of love and a life of her own. It’s a haunting concept album that keeps on drawing me in. I’ve been thinking about drawing inspiration from the…
Summer for me goes by super fast! Whether I’m passing the days working full time, visiting family, or going on trips it can be hard to stay in the software. Read on to see some of my suggested summer projects. Potential Summer Projects Poster Design One of my favorite things to do is to design…
One thing about me is that I like tattoos! I only have one, but as soon as I have some money saved up I’m gonna get some fresh ink. I love music, so most of my ideas for tattoos come from meaningful song lyrics. My approach to designing tattoos always starts with a sketch. Sometimes…
