In my New Media Class, we are making website mood boards for a fictitious client. The website is for Chef Jaqueline, who specializes in making cakes and baked goods for big events. I first started off with making up a moodboard template in Photoshop and then filling it in. There are various mood board templates online that you can find as well.
I love color and decided to hop onto color.adobe.com. They have all sorts of color palettes. I searched up terms like bakery, cookies, and cake to get some potential color options. I ended up going with a pink French bakery color palette.
For fonts, I wasn’t too sure. I looked at other local bakery sites for ideas. Most headline fonts were bold, readable, and sans serif.
I found a font I really liked for headlines, called New Kansas. I usually get my fonts from Adobe fonts. I went with a sans serif sub headline font, Elza. And then a simple serif font, Dolly Pro, for the body copy.
I also had to make sure my navbar colors were easily readable. I experimented with my different palette colors to find the best option. To make sure, I used this color checker website.
Ta Da! The finished mood board
Read more posts for design insights. Until next time 🙂
I’ve been asked to create some Facebook ads (for Amaryllis bulbs) and let me tell you, I have no idea where to start. Facebook isn’t something I interact with a whole lot, I’m more drawn to Instagram or Pinterest. However, I thought I’d look into Facebook ads and take ya’ll along for the ride.
So my main questions I need to figure out are as follows:
What Photoshop dimensions should I use?
What are the photo copyright rules for ads?
What do typical flower ads look like?
What makes an ad successful?
Which brings me to research!
Here are my findings:
Facebook dimensions vary by preferred ad layouts. However, my client will be posting the ads as Facebook posts. So I really need to figure out FB Photoshop post dimensions. I kept on running into dimensions for Facebook image/video post sizes. (Will report back with my final answer soon🫡)
When it comes to image copyright research, here is the situation. I’ve been tasked with creating amaryllis bulb ads. I want to be able to show customers the final amaryllis blooms, but the florist doesn’t have any of her own pictures with her current bulbs. Soo.. then I need to figure out the image situation. I found this website that brings up a few legal good points. My temporary solution is to use some of her old photos if possible.
General flower ads all display big, colorful arrangements. Then it has the basic ad elements such as a headline, call to action, etc. I’m kind of on my own because my client is advertising wax-dipped amaryllis bulbs. (Which is a bit too niche for Google)
Keeping your ad message clear and directed towards your audience is one way to create a successful ad. So my audience is primarily older women looking to buy flowers for themselves or others. My headline and visuals should align with my desired target market. Some more great tips are here.
Phew that was a lot. Hopefully, I can hit the ground running and drum up some great ideas. I’ll keep you posted! Until next time, keep designing.
Hey ya’ll! It’s about time I got back to my roots– my arts and crafts roots. I thought I’d take you along my lil craft journey. I’ve got two of my best friends birthdays coming up and I’d really like to make them some cute cards. Instead of choosing my go-to (handmade watercolor cards), I…
In my Media Development class, we are mocking up and designing the interface of our own apps. This sounds pretty straightforward, but I’ve learned I need to know more about how to make proper surveys, determine my target market, add links to my social media stories, and create personas. What I’ve learned: If I want…
Paul Rand, who the heck was he? In short, a legend. Born in 1914, in NY, Rand was an art director, writer, graphic designer, and design professor (teaching at Yale, Pratt, and Cooper University). He was renowned for his logo design at IBM, AIGA, UPS, ABC, and Steve Jobs’ start-up NeXT. He wrote a book…
In school they teach you about influential people, founding fathers, famous artist, etc. But in college, we haven’t discussed important graphic designers. So I’ve taken it upon myself to educate myself and ya’ll while I’m at it. Today’s design star is Susan Kare So who is Susan Kare, the “woman who gave the Macintosh a…
Class has started! And of course on day one, I already have an assigned presentation for the second week of school. Basically the class was split into groups and given design rules we have to learn and present. My two design principles are: So I’d figure in an effort to prepare for my presentation, I’d…
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Hey guys! As I’m sure you’re all aware, I’m really into music. I like pop, musicals, indie, rock, jazz, and even a bit of country. So I figured I’d walk you through some of the concerts I’ve been to and let you get to know me a bit better 🙂 My First Concert Ever May…
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Hey yall, I’m back! Before jumping into the software I decided to look for a tutorial. I found this one and it was pretty straightforward. If you’re looking for a tutorial on how to make a zine by hand check out this video from brattyxbre. Getting Started Form a plan. Or don’t, but that’s what…
