In my New Media Class, we are making website mood boards for a fictitious client. The website is for Chef Jaqueline, who specializes in making cakes and baked goods for big events. I first started off with making up a moodboard template in Photoshop and then filling it in. There are various mood board templates online that you can find as well.
I love color and decided to hop onto color.adobe.com. They have all sorts of color palettes. I searched up terms like bakery, cookies, and cake to get some potential color options. I ended up going with a pink French bakery color palette.
For fonts, I wasn’t too sure. I looked at other local bakery sites for ideas. Most headline fonts were bold, readable, and sans serif.
I found a font I really liked for headlines, called New Kansas. I usually get my fonts from Adobe fonts. I went with a sans serif sub headline font, Elza. And then a simple serif font, Dolly Pro, for the body copy.
I also had to make sure my navbar colors were easily readable. I experimented with my different palette colors to find the best option. To make sure, I used this color checker website.
Ta Da! The finished mood board
Read more posts for design insights. Until next time 🙂
I’ve been asked to create some Facebook ads (for Amaryllis bulbs) and let me tell you, I have no idea where to start. Facebook isn’t something I interact with a whole lot, I’m more drawn to Instagram or Pinterest. However, I thought I’d look into Facebook ads and take ya’ll along for the ride.
So my main questions I need to figure out are as follows:
What Photoshop dimensions should I use?
What are the photo copyright rules for ads?
What do typical flower ads look like?
What makes an ad successful?
Which brings me to research!
Here are my findings:
Facebook dimensions vary by preferred ad layouts. However, my client will be posting the ads as Facebook posts. So I really need to figure out FB Photoshop post dimensions. I kept on running into dimensions for Facebook image/video post sizes. (Will report back with my final answer soon🫡)
When it comes to image copyright research, here is the situation. I’ve been tasked with creating amaryllis bulb ads. I want to be able to show customers the final amaryllis blooms, but the florist doesn’t have any of her own pictures with her current bulbs. Soo.. then I need to figure out the image situation. I found this website that brings up a few legal good points. My temporary solution is to use some of her old photos if possible.
General flower ads all display big, colorful arrangements. Then it has the basic ad elements such as a headline, call to action, etc. I’m kind of on my own because my client is advertising wax-dipped amaryllis bulbs. (Which is a bit too niche for Google)
Keeping your ad message clear and directed towards your audience is one way to create a successful ad. So my audience is primarily older women looking to buy flowers for themselves or others. My headline and visuals should align with my desired target market. Some more great tips are here.
Phew that was a lot. Hopefully, I can hit the ground running and drum up some great ideas. I’ll keep you posted! Until next time, keep designing.
My teacher introduced a new project. Yay! We have to make self promo videos. Honestly, videos aren’t my strongest skill, but this is a great opportunity to learn. I wasn’t too sure what I wanted to do for my video or how to make it stand out. The more I thought about it, I wanted…
I’ll be the first to admit, I wish I could do all of my projects to 210% of my ability. But with multiple school projects, working twenty hours a week, and trying to adult, it gets to be a lot sometimes. Because of my busy school and work life, sometimes my projects aren’t to the…
After the exhausting saga of calling my local legislators, I wanted to draft up a quick library flyer design. I’m not looking to print them en mass from another site, so I want to print them on a 11 x 8.5″ sheet of paper. The Process The Final Flyer Design Side by Side Comparison I…
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Well guys, it’s been a busy break! I visited more family, worked on more projects, and am trying to stay in my software. After seeing my mom’s side of the family for Christmas, I used my days off of work to start an awareness campaign. Right now, the proposed South Dakota budget reduces the SD…
Winter break is in full swing! I’ve been meaning to blog, but I’ve been sooo busy. Between working, I went to see my family in Minnesota and then caught up with some old friends. What have ya’ll been up to? Happy Holidays! Posts
I don’t know about you guys, but after staring at a screen for four hours, I need a little break. So, I decided to compile some things you can do to when you need to get away from the screen. things to do other than staring at a screen Additional Ideas: For me, I’ll be…
