In my New Media Class, we are making website mood boards for a fictitious client. The website is for Chef Jaqueline, who specializes in making cakes and baked goods for big events. I first started off with making up a moodboard template in Photoshop and then filling it in. There are various mood board templates online that you can find as well.
I love color and decided to hop onto color.adobe.com. They have all sorts of color palettes. I searched up terms like bakery, cookies, and cake to get some potential color options. I ended up going with a pink French bakery color palette.
For fonts, I wasn’t too sure. I looked at other local bakery sites for ideas. Most headline fonts were bold, readable, and sans serif.
I found a font I really liked for headlines, called New Kansas. I usually get my fonts from Adobe fonts. I went with a sans serif sub headline font, Elza. And then a simple serif font, Dolly Pro, for the body copy.
I also had to make sure my navbar colors were easily readable. I experimented with my different palette colors to find the best option. To make sure, I used this color checker website.
Ta Da! The finished mood board
Read more posts for design insights. Until next time 🙂
I’ve been asked to create some Facebook ads (for Amaryllis bulbs) and let me tell you, I have no idea where to start. Facebook isn’t something I interact with a whole lot, I’m more drawn to Instagram or Pinterest. However, I thought I’d look into Facebook ads and take ya’ll along for the ride.
So my main questions I need to figure out are as follows:
What Photoshop dimensions should I use?
What are the photo copyright rules for ads?
What do typical flower ads look like?
What makes an ad successful?
Which brings me to research!
Here are my findings:
Facebook dimensions vary by preferred ad layouts. However, my client will be posting the ads as Facebook posts. So I really need to figure out FB Photoshop post dimensions. I kept on running into dimensions for Facebook image/video post sizes. (Will report back with my final answer soon🫡)
When it comes to image copyright research, here is the situation. I’ve been tasked with creating amaryllis bulb ads. I want to be able to show customers the final amaryllis blooms, but the florist doesn’t have any of her own pictures with her current bulbs. Soo.. then I need to figure out the image situation. I found this website that brings up a few legal good points. My temporary solution is to use some of her old photos if possible.
General flower ads all display big, colorful arrangements. Then it has the basic ad elements such as a headline, call to action, etc. I’m kind of on my own because my client is advertising wax-dipped amaryllis bulbs. (Which is a bit too niche for Google)
Keeping your ad message clear and directed towards your audience is one way to create a successful ad. So my audience is primarily older women looking to buy flowers for themselves or others. My headline and visuals should align with my desired target market. Some more great tips are here.
Phew that was a lot. Hopefully, I can hit the ground running and drum up some great ideas. I’ll keep you posted! Until next time, keep designing.
After a wild year of school, I think it’s official. I have senioritis. I’m not sure if it’s the gloomy weather or the final month before graduation, but I’m loosing bits of motivation and creativity. I’ve been working on little projects here and there to keep myself creating outside of class. I think this has…
I’m still at a standstill with my poster. I think I need some time away from it so I can attack with a new perspective. Right now I’ve gotten the website mock up done (below) The website mock up took ages! I had to make sure my colors were accessible. I used https://contrast-grid.eightshapes.com/. Something that…
Last time we left I had a rough wip poster. I resketched a guitar for the bottom right frame. Then I took it into illustrator, image traced the guitar, etc. I liked the idea of it, but it just seemed off. The idea didn’t really look like what I had envisioned. I really like the…
As I wrote in my last post, I am designing a 10 piece campaign for a music festival. I have finished the logo and stage banner. The current work in progress is the poster. I wanted the poster to be artsy, and be able to be hung on a wall. There’s the easy route of…
In Layout III we are doing a 10 piece campaign. Thank goodness for creative liberty and freedom in topic! I am doing a 10 piece campaign for Hinterland Music Festival. Before I got into software I: Right now I have a logo (yay!) only nine more pieces to go. So now I need to design:…
I’ve been on the lookout for fun packaging. When I’m out running errands or to my favorite coffee shop, I’m looking. Below is what I’ve found so far! I thought the boxed mac packaging was soo cool! The bright, bold colors stood out and I noticed it right away. The names (cheddy mac and shella…
Lately in Layout 3, we’ve been learning about trapping. It’s a printing technique. I’ve learned how to design, but it’s nice knowing the print side as well. Here’s a great video that explains the basics. This articles talks about trapping and different methods. In class, we talked about different methods, and created our own samples…
Out of the plethora of projects I’ve been assigned, I’ve been making progress on my portfolio campaign. Right now I have a finalized logo (yay!) but then I have to make about ten other components. I’m working on my posters right now. I’m by no means finished but, I figured I’d share my progress. So…
When you start mixed media animation, there are two ways to go about it. There’s a longer way, and a shorter way. The more arduous way entails taking a video frame by frame, printing it out, adding the mixed media aspect, scanning it back in, and then lining up each frame in post. It’s very…
Today in my Production Lab class, we got to engrave tree shaped leatherette ornaments. It was a bit scary, but I think that’s because I didn’t want to mess with the engraver. I made up my designs below in Adobe Illustrator. I ended up going with the second front design. My takeaways Posts
