Autumn Schreiber Creative

Category: Uncategorized

  • the ten piece poster final form

    After way too long, I’ve finally finished the ten-piece campaign poster. Deep down, I wanted to create more of an art-centered poster. But with all of my classes and working part-time, I’m left with minimal time. I opted for a simple and sleek poster design. I scrapped most of what I started with. Throughout a lot of my ten-piece designs, I’ve used tree trunks. To keep continuity (and give myself some peace of mind), I decided to use that imagery for my design.

    Before settling on my headliner font, it was really hard. I think the compressed font helped keep things crisp and in line. I played around with scale to indicate the more well-known artists.

    It might not be the prettiest poster, but I’ve got a lot more things to prioritize. Time to do more homework!

  • intern diaries #3

    I finally finished my first assigned ticket/project! It was a really simple task but still. I had to turn a bookmark file into an 8.5 x 11″ flyer. There were some bumps in the road. The bookmark functioned as a coupon for a free library bag, which would be odd for a flyer. I asked about that and then scrapped the coupon paragraph. Turning a bookmark into a flyer also made it interesting when trying to place images.

    I learned how communication between a client and a designer goes. It was good practice! Another graphic designer was also able to look over my file. I’m still learning what versions of logos to use and where everything is on the I drive. I’ve never used the Share for Review feature in Adobe. It’s pretty handy and I think I’ll remember that for future projects.

    Now I’ve got the hang of things (a little bit at least). I can’t wait to update yall on what I work on next 🙂

  • finishing up odds and ends

    With the clock ticking until graduation, I’ve got a lot of irons in the fire. This week has been crazy hectic and so far I’ve crossed some stuff off my to do list like:

    • finishing up my laser portfolio project
    • uploading my magazine into my website
    • finishing up my personal brand campaign
    • ordering business cards
    • finishing up poster, hat, wristbands, and sticker designs for my ten piece campaign
    • buying my trifold board for my portfolio show
    • writing my chapter five design paper

    and believe it or not I still have a lot more to do 🙁

    My finished etched journal!

    My growing to do list:

    • finish ten piece campaign
    • chapter five slideshow
    • chapter five samples
    • self-promo video
    • website page design
    • artsteps gallery
    • print perfume label
    • make chatbot brand guide
    • paint trifold
    • print out trifold pieces
    • assemble trifold layout

    I’m gonna need a long nap and then five cans of Red Bull to get this done. Wish me luck!

  • the intern diaries #2

    Currently, I’m working on an ultra top-secret (not really) chatbot design. I’ve been given the chance to determine a chatbot’s graphic and overall branding.

    I started my process like any other project, with research. I wanted to get a feel for the chatbot graphic standard as well as fit into my criteria which are:

    • five individual graphics
    • graphics should use brand colors
    • graphics shouldn’t be too robotic or too human-like

    I spent a good amount of time drafting up potential graphics. When designing, I knew my graphic was going to be very small on a screen. I got a lot of good feedback from my manager and the lead graphic designer.

    • my graphics needed more personality
    • scale isn’t an issue, so add more detail
    • play around with different color combos
    • make all-white versions of logos to determine their flexibility

    After the feedback, I went back and revised it. I am not an artist in the drawing sense, and I was a bit worried about my knack for digital art. But I played around and made edits. Hopefully, I’ll get another round of critiques soon.

    Here’s where I’m at so far:

  • new etching design: the process

    Thanks to a tour at JDS Industries, I am the new owner of a leatherette journal. I can etch into it with the school’s laser (like I did with the tree ornament).

    I just had a new assignment: a laser/engraving portfolio design piece. Some classmates are buying keychains, pens, etc. I am just rolling with the neat journal. I knew I wanted my design to be lyric-based. After listening to one of my favorite songs (Sunbleached Flies) I knew I had some verses to pick from.

    I ended up creating my file in Illustrator and going with an eye-catching cathedral window. Picking out fonts was really fun, I wanted the font to match the tone of the lyric. Script fonts are really fun to play around with and I’ve curated a collection of fun cursive fonts on Adobe Fonts.

    The final design 🙂

    With the complex window, I opted to keep the rest of the design simple. I can’t wait to fire up the laser and engrave my notebook. Stay tuned!

  • 10 piece campaign progress

    I’m still at a standstill with my poster. I think I need some time away from it so I can attack with a new perspective. Right now I’ve gotten the website mock up done (below)

    The website mock up took ages! I had to make sure my colors were accessible. I used https://contrast-grid.eightshapes.com/. Something that challenged me was trying to place images into unorthodox shapes. To take my image to the arch shape, I had to turn the shape into a smart object and then place the image on top, before using a clipping mask. There has got to be an easier way lol.

    I also finished my social media lineup post. This is an imaginary campaign, so I made sure to include my dream lineup.

    I tried to make sure the artists matched the same vibe of music. I also hopped on spotify and made a playlist modeled after my lineup. That helped me find flow and before I knew it I had two pieces done!

  • poster progress update #3

    Last time we left I had a rough wip poster. I resketched a guitar for the bottom right frame. Then I took it into illustrator, image traced the guitar, etc.

    I liked the idea of it, but it just seemed off. The idea didn’t really look like what I had envisioned. I really like the tree, so I pivoted.

    I like the simple version better

    I like the second version, it still needs a finalized font for the dates. I want to experiment with some colors. Part of me wants to add more elements to the poster but I’m drawn to the simplicity.

    What do you guys think?

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  • layout project progress: poster edition

    As I wrote in my last post, I am designing a 10 piece campaign for a music festival. I have finished the logo and stage banner. The current work in progress is the poster. I wanted the poster to be artsy, and be able to be hung on a wall. There’s the easy route of including all of the head liners, but I wanted a more fun approach.

    I started with a bunch of small sketches. Nothing really stood out to me. I really wanted to capture the atmosphere of the festival. It’s set in a small Iowa town with mainly indie and alternative artists. The past festival themes have been kinda folksy and hippie ish, or trendy. I wanted to have a ren faire adjacent theme. Something that felt homey, backroads, fun, and comforting.

    Initial poster ideas (as well as my dream lineup lol)
    More sketches!

    After a bunch of sketching and scouring Pinterest, I came across a cool frame/medieval banner template.

    After looking online for similar frames and borders, I had an idea. I wanted to include snapshots of the festival (the hinter tree, guitar, and a lineup) but in a framed way.

    This was my more finalized ROUGH sketch
    This is the current work in progress

    Right now, I’m in the process of editing the sketched snapshots, and finalizing color combos. The tree sketch isn’t my own work, it’s from the public domain. I found it on public.works. That’s a really cool site for images in the public domain.

    Thoughts? Concerns? Questions? Until next time!

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  • fun packaging scavenger hunt

    I’ve been on the lookout for fun packaging. When I’m out running errands or to my favorite coffee shop, I’m looking. Below is what I’ve found so far!

    Boxed mac and cheese from Aldi

    I thought the boxed mac packaging was soo cool! The bright, bold colors stood out and I noticed it right away. The names (cheddy mac and shella good) were also really fun and clever. The box that holds all of the mac is even a bright blue. Overall, it was a fun design that seemed trendy and modern.

    The Breaks’ bulk bean bags! Perfect for a cuppa joe

    The simplicity of this bag is top notch. I like the use of red for details and the logo. Also, the skeleton riding a bike is always gonna be a win in my book. The design is seamless with a dash of whimsy.

    That’s all I’ve found for now! Once I get out and find more cool packaging designs I will report back to the masses. Enjoy the weather!

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