Autumn Schreiber Creative

Author: Autumn

  • 10 piece campaign progress

    I’m still at a standstill with my poster. I think I need some time away from it so I can attack with a new perspective. Right now I’ve gotten the website mock up done (below)

    The website mock up took ages! I had to make sure my colors were accessible. I used https://contrast-grid.eightshapes.com/. Something that challenged me was trying to place images into unorthodox shapes. To take my image to the arch shape, I had to turn the shape into a smart object and then place the image on top, before using a clipping mask. There has got to be an easier way lol.

    I also finished my social media lineup post. This is an imaginary campaign, so I made sure to include my dream lineup.

    I tried to make sure the artists matched the same vibe of music. I also hopped on spotify and made a playlist modeled after my lineup. That helped me find flow and before I knew it I had two pieces done!

  • poster progress update #3

    Last time we left I had a rough wip poster. I resketched a guitar for the bottom right frame. Then I took it into illustrator, image traced the guitar, etc.

    I liked the idea of it, but it just seemed off. The idea didn’t really look like what I had envisioned. I really like the tree, so I pivoted.

    I like the simple version better

    I like the second version, it still needs a finalized font for the dates. I want to experiment with some colors. Part of me wants to add more elements to the poster but I’m drawn to the simplicity.

    What do you guys think?

    Posts

  • layout project progress: poster edition

    As I wrote in my last post, I am designing a 10 piece campaign for a music festival. I have finished the logo and stage banner. The current work in progress is the poster. I wanted the poster to be artsy, and be able to be hung on a wall. There’s the easy route of including all of the head liners, but I wanted a more fun approach.

    I started with a bunch of small sketches. Nothing really stood out to me. I really wanted to capture the atmosphere of the festival. It’s set in a small Iowa town with mainly indie and alternative artists. The past festival themes have been kinda folksy and hippie ish, or trendy. I wanted to have a ren faire adjacent theme. Something that felt homey, backroads, fun, and comforting.

    Initial poster ideas (as well as my dream lineup lol)
    More sketches!

    After a bunch of sketching and scouring Pinterest, I came across a cool frame/medieval banner template.

    After looking online for similar frames and borders, I had an idea. I wanted to include snapshots of the festival (the hinter tree, guitar, and a lineup) but in a framed way.

    This was my more finalized ROUGH sketch
    This is the current work in progress

    Right now, I’m in the process of editing the sketched snapshots, and finalizing color combos. The tree sketch isn’t my own work, it’s from the public domain. I found it on public.works. That’s a really cool site for images in the public domain.

    Thoughts? Concerns? Questions? Until next time!

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  • fun packaging scavenger hunt

    I’ve been on the lookout for fun packaging. When I’m out running errands or to my favorite coffee shop, I’m looking. Below is what I’ve found so far!

    Boxed mac and cheese from Aldi

    I thought the boxed mac packaging was soo cool! The bright, bold colors stood out and I noticed it right away. The names (cheddy mac and shella good) were also really fun and clever. The box that holds all of the mac is even a bright blue. Overall, it was a fun design that seemed trendy and modern.

    The Breaks’ bulk bean bags! Perfect for a cuppa joe

    The simplicity of this bag is top notch. I like the use of red for details and the logo. Also, the skeleton riding a bike is always gonna be a win in my book. The design is seamless with a dash of whimsy.

    That’s all I’ve found for now! Once I get out and find more cool packaging designs I will report back to the masses. Enjoy the weather!

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  • learning trapping part 1

    Lately in Layout 3, we’ve been learning about trapping. It’s a printing technique. I’ve learned how to design, but it’s nice knowing the print side as well.

    Here’s a great video that explains the basics.

    This articles talks about trapping and different methods.

    In class, we talked about different methods, and created our own samples in Illustrator.

    It’s a lot to understand and wrap my head around. In class, we didn’t go over everything yet. There’s still more!

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  • gettin it done (my portfolio show logo)

    Out of the plethora of projects I’ve been assigned, I’ve been making progress on my portfolio campaign. Right now I have a finalized logo (yay!) but then I have to make about ten other components. I’m working on my posters right now. I’m by no means finished but, I figured I’d share my progress.

    The completed portfolio show logo!

    So the portfolio logo is for our college portfolio show. The gist is, the design students create portfolio show campaign and the school uses the winner’s design.

    I wanted my logo to be funky and modern. I like the movement of the words and the fun font. If I had to quickly write up a design statement it would be this: When designing a logo for the portfolio show, I wanted to create something that showcased our graduates. The movement of “portfolio” suggests the playfulness and fresh new perspectives that STC students bring to their projects.

    This iteration of my poster is the closest to my original sketch, but honestly, it’s not my fav
    This is far from done, but I like the emphasis on the logo. So far, this is my fav iteration

    I’m far from finished, I still have 10 other pieces to design. Wish this girl some luck!

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  • making mixed media animation (both ways)

    When you start mixed media animation, there are two ways to go about it. There’s a longer way, and a shorter way.

    The more arduous way entails taking a video frame by frame, printing it out, adding the mixed media aspect, scanning it back in, and then lining up each frame in post. It’s very lengthy, but it’s more customizable than the shorter way.

    The colored frames for the long mixed media animation pro

    The easier way, is to take a video, import it in Photoshop as video frames to layers, make your edits in photoshop, and export, then arrange it in post.

    I did both and have some videos and thoughts below!

    The long process pros and cons

    Pros

    • It was easier to customize the animations with crayons, markers, colored pencils, etc
    • More freedom

    Cons

    • harder to line up scanned in images
    • took a long time to line up said scanned images (very frustrating)

    The short process pros and cons

    Pros

    • saved time
    • was easier to export (create frames, line up in post, etc)

    Cons

    • not as much creative freedom
    • dependent on Photoshop brushes/photoshop manipulation for mixed media effect

    Resources

    Have you tried this? What did you think? Keep creating!

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  • engraving leatherette ornaments

    Today in my Production Lab class, we got to engrave tree shaped leatherette ornaments. It was a bit scary, but I think that’s because I didn’t want to mess with the engraver. I made up my designs below in Adobe Illustrator.

    The front (v1)
    The front (v2)
    The back design

    I ended up going with the second front design.

    The front
    The back

    My takeaways

    • When printing on this type of leather, bold letters show up better
    • If I would do this again, I would thicken the stroke of “Ethel Cain”
      • I had to do this on the fly and engrave the back twice because I could barely see the engraving the first time
    • It was a lot easier to use the engraver than I thought! Now I’m not as hesitant to use it.

    Posts

  • mixed media animation

    My teacher introduced a new project. Yay! We have to make self promo videos. Honestly, videos aren’t my strongest skill, but this is a great opportunity to learn. I wasn’t too sure what I wanted to do for my video or how to make it stand out.

    The more I thought about it, I wanted to do something fun and artsy. Something collage/craft like. So I started looking up “multi media animation tutorials”. There are so many cool ways to add to your videos! (Find a cool example here) It seems like there are two ways to go about multi media animation: using plugins/editing effects or the more lengthy process. The plug ins are not free by any means, so I think I’ll experiment with the more time consuming process. The idea is to take a video you’ve shot, bring it into software and save it frame by frame, print your frames out, and then bring out the markers and start drawing, etc. Most people seem to use Adobe software, but I’ve seen others use Canva and Capcut.

    Here are some cool videos I found!

    So after getting some inspiration, I got to work. I combed through my email, phone, and my mom’s facebook account to find clips of myself. I brought the clips into Premiere Pro and edited them. It took me a minute, but I started to get the hang of it again. I kept my editing simple. I made a lil montage. I think I’ll try mixed media animation soon!

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