In Layout III we are doing a 10 piece campaign. Thank goodness for creative liberty and freedom in topic! I am doing a 10 piece campaign for Hinterland Music Festival.
Before I got into software I:
- looked at previous Hinterland Festival themes
- researched music festival logos
- ex: Bonnaro, Coachella, Austin City Limits, etc.
- created a Pinterest mood board
- I think I will need a more organized mood board for future reference
- sketched logo ideas
Right now I have a logo (yay!) only nine more pieces to go.
So now I need to design:
- Festival map
- VIP lanyard badge
- Festival poster
- Festival merch
- baseball cap
- bandana
- shirt
- stickers (2)
- Stage banner
- Social media lineup post
- Ads (2)
- Festival wristband
I’ve made progress on a stage banner. I’ve kept it simple (there’s not much real estate on a long narrow banner). I used the same font because I was worried to use the logo and have a unreadable banner. (The logo has a width that would be difficult to scale and fill up a majority of the banner)
I’m working on the poster next. I’ll update you soon!